Tom Brady dedicated 23 NFL seasons to a singular mission: establishing himself as the most accomplished QB in NFL history. He achieved that goal. Now, in retirement, Brady has explored numerous pursuits. He serves as a broadcaster for a major network. He's engaged in development ventures in Birmingham. He has promoted digital assets. He's spreading the NFL to Saudi Arabia. He maintains a successful YouTube channel. He replicated his dog. Brady's retirement activities appear either eclectic or unfocused, depending on your viewpoint.
Secondary ventures are understandable. But managing a professional franchise is not a part-time job. Alongside his various responsibilities, Brady functions as the de facto football leader for the Las Vegas franchise, presently the least successful team in the NFL.
The Raiders dropped to 2–9 on this past weekend after suffering a decisive loss to the Cleveland Browns. The Raiders didn't just lose; they were humiliated by a struggling team with a QB making his first NFL start. The Raiders' offensive unit averaged less than three yards per play before meaningless plays in the final period. Their quarterback was sacked 10 times and faced pressure 46 times, a season record for any franchise this season. On defense, Las Vegas allowed significant gains to a Cleveland offense that has been dysfunctional for most of the campaign. However you analyze it, it was a thorough domination. Fortunately Brady didn't have to watch. The architect of this latest Vegas mess was sitting in Dallas on the Fox broadcast for Eagles-Cowboys.
To be fair to Brady, he has only been involved for a year guiding the team's football decisions, becoming a minority owner of the organization in 2024. But he was accountable for every major decision last summer, and each one has proven unsuccessful. Those moves have resulted in the Raiders as the least entertaining and directionless franchise in the NFL.
This wasn't expected to be a multi-year rebuild. The Raiders didn't appoint veteran coach Pete Carroll, among a select group to win both a Super Bowl and a NCAA title, to manage a protracted process back up the league table. He was supposed to return the team to competitiveness and then transition them with a stable base in place. Conversely, Carroll is facing the possibility of being fired after one season in Vegas, and the Raiders are looking at another restart.
This is not entirely Brady's responsibility, of course. The majority owner is still the majority owner. Davis has cycled through coaches and executives at a rate that would make even the Jets blush. The Raiders are on their seventh coach and fifth general manager in 15 years, a instability that has eliminated any clear strategic direction. Still, it's Brady's fingerprints that are all over this version of the Raiders. "This is the Tom Brady show," league reporter a prominent journalist said last offseason. "He's been deeply engaged," Carroll said of Brady at his introductory news conference in January. "This is his chance to leave his mark on a franchise."
Brady made the crucial appointments and set the Raiders on this directionless path. He appointed John Spytek, his college buddy and colleague in Tampa, to serve as general manager. He greenlit a team strategy to Carroll's preference, including dealing a third-round pick for Smith and drafting a RB No 6 overall despite having a bottom-tier offensive line. He lured an offensive innovator away from the college ranks, making him the top-earning OC in the NFL. And he signed off on entrusting a flaky offensive line – the foundation for that coach and ball carrier – to Carroll's son.
It has become a complete failure. Last season's Raiders were a four-win team, but they were scrappy and resilient. This year's Raiders are a confused mess. Carroll has implemented an outdated defensive scheme, Smith looks washed and the Raiders' blocking unit has undermined any hopes for their rookie and the ground attack. If nothing else, Carroll was supposed to bring enthusiasm. But the Raiders were uninspired on Sunday, counting down the plays to the conclusion of the game.
The difference with Cleveland was stark. The situation often seems dire with the Browns, but there are glimmers of optimism. Myles Garrett, now just five sacks away from the NFL all-time mark, leads a formidable defense. And there is optimism around the impressive first-year players that includes two potential stars – Quinshon Judkins at RB and a skilled defender at linebacker. There is also Shedeur Sanders, who may not be The Answer at quarterback, but who is An Answer in the short-term.
Admittedly, it was facing the Raiders' defense, but Sanders showed that the stage was not overwhelming for him. With a full week to get ready, he was effective, taking what the opposition gave him and showing flashes of creativity. Sanders became the first Cleveland rookie QB to win his first start since 1995.
Sanders and the rest of the Browns' first-year players symbolize promise. That's a reflection the Raiders don't want to look into. Good organizations recognize their position in the league hierarchy: you're either a championship candidate, a frisky playoff team, or undergoing reconstruction. Vegas began the season believing they were a few adjustments away from competitiveness. Despite the overwhelming evidence to the contrary, they haven't pivoted midstream. Similar to the Browns, Vegas should be throwing out young players to discover what they have for the future. But only two first-year players have seen real playing time. There has reportedly already been tension between the coaching staff and the front office regarding the lack of action for two rookie offensive linemen, despite the o-line being a weak point. Rookie receivers two young talents have combined for nine receptions in 11 games, despite the lack of spark in the passing game. Carroll continues to utilize grizzled vets on the defensive side over young players in need of experience.
Where is the path forward? Will Carroll be back or the GM or Smith? And who truly decides those decisions, Brady or Davis? How can a franchise function when its most powerful decision-maker participates sporadically, signs off franchise-altering moves, and then disappears on other projects?
It will prove a struggle for the Raiders to get better – and they are in a division stacked with perennial playoff contenders. Meanwhile, other rebuilders have paths. The New York Jets are loaded with upcoming selections. The Tennessee and New York have talented young QBs. The Raiders have little to build upon. No core. No franchise QB. No identity. No strategic vision.
The single factor more problematic than being ineffective in the NFL is not knowing you're bad. The Raiders don't know where they are, what they are developing, or who will call the shots in the offseason.
Tom Brady once excelled at football through ruthless focus. The Raiders could benefit from more than limited attention of it.
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